Introduction You’ve heard it before: the internet is a powerful tool. With the right website and social media presence, your business can earn exposure to millions of potential customers. The key is knowing how to harness those opportunities in a way that benefits your company and its bottom line. In […]

Introduction Predictive analytics is a powerful tool, but it can be daunting to the uninitiated. As with any new technology or approach, it’s important to understand what predictive analytics is and how it works before you try using it at your company. That’s why I’m here to help! In this […]

Introduction Orca is my online store. We sell handmade goods and help connect people who want to buy something special with local artisans. I started it as a small business, but now we’re growing fast! As such, one of the biggest challenges we face right now is payment processing. Payment […]