Introduction Your brand is your identity in the marketplace. It’s your promise to customers, potential customers, and other stakeholders that they can rely on you to deliver a quality product or service. However, just having a good product or service isn’t enough to build a solid business. You also need […]
E-Commerce
Introduction Mobile Optimization is a valuable online marketing tool that helps your business reach more customers, improve your search rankings and user engagement. Mobile optimization ensures that your website is easily navigable on mobile devices and therefore optimized for conversion. If you’re not optimizing your site for mobile users, then […]
Introduction Your brand is the face of your business. You want that face to be attractive, engaging, and professional. The same goes for the rest of your company: it needs to exude these qualities in order to attract new clients and keep them coming back for more. Building a strong […]
Introduction Mobile optimization is no longer an afterthought for developers. With the release of Google’s Mobile-Friendly Test and increasing traffic from mobile devices, you can’t afford to ignore this important aspect of web design. In this article, we’ll discuss some key aspects of mobile optimization—from site structure and file compression […]
Introduction Unless you are a logistics expert, it can be hard to know what you need in terms of logistics for your business. The truth is that there are many different components that go into making sure your products get from A to B—and most of them aren’t even related […]
Introduction Have you ever received a letter from your bank addressed to “Dear Customer”? Or maybe you’ve received a letter from an airline that didn’t include your first name. The fact is, these are examples of businesses that aren’t personalizing their communication with their customers—and it’s costing them money. Here’s […]
Introduction Ah, the internet. It’s a fascinating tool that can help your business thrive. The world has changed so much in the past 10 years, but you still have to do some old-school marketing to get new customers and keep them happy. Luckily for you, we’ve pulled together a list […]
Introduction If you’re new to the world of e-commerce, you might be wondering how you can build an online presence for your business. Building an online presence is no small feat. In fact, it’s a lot of work that requires time and effort—and money! That’s why we compiled this guide […]
Introduction Analytics and personalization are the keys to unlocking growth for your business. E-commerce is a crowded space and competition is fierce, which means you need every advantage you can get. Analytics and personalization can give your company a leg up on the competition by helping you understand what your […]
Introduction If you’re looking for a way to increase sales without breaking the bank, marketing and advertising are your best bets. These two methods have been around for ages—but that doesn’t mean they’re not still effective! In fact, if used correctly, these strategies can help you reach a whole new […]