Introduction Mobile Optimization is a valuable online marketing tool that helps your business reach more customers, improve your search rankings and user engagement. Mobile optimization ensures that your website is easily navigable on mobile devices and therefore optimized for conversion. If you’re not optimizing your site for mobile users, then […]

Introduction Your brand is the face of your business. You want that face to be attractive, engaging, and professional. The same goes for the rest of your company: it needs to exude these qualities in order to attract new clients and keep them coming back for more. Building a strong […]

Introduction Mobile optimization is no longer an afterthought for developers. With the release of Google’s Mobile-Friendly Test and increasing traffic from mobile devices, you can’t afford to ignore this important aspect of web design. In this article, we’ll discuss some key aspects of mobile optimization—from site structure and file compression […]

Introduction Have you ever received a letter from your bank addressed to “Dear Customer”? Or maybe you’ve received a letter from an airline that didn’t include your first name. The fact is, these are examples of businesses that aren’t personalizing their communication with their customers—and it’s costing them money. Here’s […]

Introduction Ah, the internet. It’s a fascinating tool that can help your business thrive. The world has changed so much in the past 10 years, but you still have to do some old-school marketing to get new customers and keep them happy. Luckily for you, we’ve pulled together a list […]

Introduction If you’re looking for a way to increase sales without breaking the bank, marketing and advertising are your best bets. These two methods have been around for ages—but that doesn’t mean they’re not still effective! In fact, if used correctly, these strategies can help you reach a whole new […]