Introduction You don’t need me to tell you that customer experience is a competitive advantage. You know it. You’ve seen the numbers: Forrester estimates that customer experience can improve business results by 20 percent or more. But how do you get there? And once you’re there, how do you sustain […]
Introduction The internet is a wonderful place to find information, connect with friends and family and make plans. But it’s also a dangerous place where hackers try to steal your data and take over your devices. To protect yourself from cybercriminals, you need to know how the internet works, how […]
Introduction Data is the fuel that powers your AI-driven business. Without a strong data strategy, you won’t be able to leverage AI technologies to make decisions, improve products and services, or optimize operations. However, it’s not enough to simply have access to data: You need an effective strategy for collecting, […]
Introduction You’ve heard it before: the internet is a powerful tool. With the right website and social media presence, your business can earn exposure to millions of potential customers. The key is knowing how to harness those opportunities in a way that benefits your company and its bottom line. In […]
Introduction When you first start a business, the last thing on your mind is marketing. You’re trying to build a brand and create a name for yourself. However, once that’s done and dusted, it’s time to start thinking about your digital marketing strategy. You need to get people interested in […]
Introduction Don’t let the importance of secure payment processing get away from you. If your company accepts credit card payments, there are certain rules that must be followed to protect both your customers and yourself. These rules can seem overwhelming at first, so we’ve put together this handy guide to […]
Introduction Predictive analytics is a powerful tool, but it can be daunting to the uninitiated. As with any new technology or approach, it’s important to understand what predictive analytics is and how it works before you try using it at your company. That’s why I’m here to help! In this […]
Introduction Orca is my online store. We sell handmade goods and help connect people who want to buy something special with local artisans. I started it as a small business, but now we’re growing fast! As such, one of the biggest challenges we face right now is payment processing. Payment […]
Introduction A company’s cybersecurity is only as strong as its weakest link. That’s why so many business owners find themselves in the uncomfortable position of trying to explain to their employees that they need to take security seriously—and fast. But how can you convince people who are used to working […]
Introduction Getting your technology infrastructure on track is not as easy as it sounds. It involves a lot of work, but if you follow these three steps, you’ll be able to do it in no time: Step 1: Build a Team If you’re going to get your infrastructure on track, […]